Advertising.com has introduced an automated rich-media network which provides advertisers with resources for delivering rich-media network campaigns.


Advertising.com has introduced an automated rich-media network which provides advertisers with resources for delivering rich-media network campaigns.

The network comprises of rich-media inventory from over 55 online publishers and includes rich-media serving capabilities including automated formats such as floating, auto-expandable and sound-enabled services.

Advertising.com has standardized ad specifications for the network. Advertising.com has partnered with media vendors Eyeblaster, PointRoll and DART Motif. Advertizers can create and serve rich-media advertisements without additional serving fees.

Scott Ferber, president and CEO, Advertising.com, said, “Until now, advertisers who wanted to run the most advanced rich-media ads had to hand-pick publishers that could handle them. It meant managing multiple placements with multiple specifications, and it limited the volume of consumers that could be reached.

Our new network eliminates these issues. With a single ad buy and a single set of creative specifications, advertisers can reach millions of users each month across leading rich-media-enabled websites.” [Source]

“Rich media is the term used to describe a broad range of interactive digital media that exhibit dynamic motion, taking advantage of enhanced sensory features such as video, audio and animation.

Online journalist Ian Schafer has described rich media as, “digital advertising that deviates from ‘standard’ display advertising in that it is interactive, engaging, or informational or it breaks free of basic, accepted IAB-determined online standards, often taking advantage of broadband connectivity.”” [Source]

 

 

 

 

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