The web publishers have a special Google link next to Google ads marked, ‘Advertise on this site’. Using this link Google Advertisers can target their ads specifically to the sites they choose.


The web publishers have a special Google link next to Google ads marked, ‘Advertise on this site’. Using this link Google Advertisers can target their ads specifically to the sites they choose.

Google initiated this programme and asked the publishers to sign up for this feature in September. At that time it was available for only those who signed up.

Dave Taylor commented on it:

“I think it’s quite significant, actually, for two reasons: one, it demonstrates that the Google AdWords system is being extended to allow advertisers to bid on specific Web sites.

This also bridges a very important gap in the AdWords program because it finally lets potential advertisers who see a group of AdSense advertisements how they can be included. Sophisticated online advertisers scoff at this because they can already recognize an AdSense block at 100 paces, but the majority of potential online advertisers are lost”. [source]

That time the rumour was that only those publlishers who were on the page of a top performer will be able to see this feature in action.

In November Google announced ‘AdSense Onsite Advertiser Sign-Up’ and said, “Onsite Advertiser Sign-Up complements publishers’ sales efforts by enabling them to accommodate smaller advertisers that aren’t economically feasible for their sales force to manage. The feature also provides advertisers with new opportunities to reach targeted audiences online.” [source]

Now Google has made the new feature available to all publishers and once the advertisers click on the link ‘Advertise on this site’ they are taken to a sign up page, Example.

If you are an adsense publisher and want to get more information on Online Advertiser Sign up, click here.

If you are an advertiser and want to know more about targeting your ads to a specific site, click here.

 

 

 

 

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