Latest News

TikTok marketing is a dynamic avenue for brands to engage with younger audiences through short, creative videos, fostering authenticity and virality. Leveraging trends and user-generated content, it provides a unique platform to showcase products, drive brand awareness, and spark meaningful conversations. Search Engine Journal contributor Shelly Walsh... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘What to do about Google’s reddit habit?’. The SERP’s Up team says, “How should Google address the growing presence of Reddit on the SERP? Wix’s Mordy Oberstein and Crystal Carter are back to discuss why Reddit is ranking at the top of so many SERPs and the... [Read more]

An email list is the heartbeat of digital communication, fostering direct and personalized connections with your audience. It’s a potent tool for nurturing relationships, driving engagement, and amplifying your brand’s reach with precision. HubSpot contributor Amy Porterfield has published an article featuring three useful tactics to boost... [Read more]

Meii Sapphire has just released Etsy Ease, a comprehensive guide designed to equip you with the necessary skills to become a successful seller on the popular e-commerce platform, Etsy. Etsy is a marketplace that offers a platform for the sale of handmade or vintage items. (In the Etsy context, any item over 20 years old is considered.) The site is home... [Read more]

This is a reminder for the Adweek webinar to be held on May 9, 2024.  As third-party data deprecates and privacy regulations proliferate, marketers need to figure out how to foster deeper and more personalized one-to-one relationships with their best customers. One solution: a modern and data-focused loyalty program, which can power personalized marketing... [Read more]

Clickthrough rates (CTR) have long been the barometer of digital advertising success. But while 79% of consumers say they’re seeing an increased number of digital ads, Infillion research shows that less than a third are clicking more. EMARKETER is hosting a webinar ‘Brand Safety 2024: Navigating a Perfect Storm of Risks’ on Tuesday,... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5%. Possible data anomaly in shift from Google. AI chat bots need to be stickier.... [Read more]

If you have an interest in the cooking niche, this multi-faceted Cooking Video Library with PLR includes videos, articles, and images for your website and e-books to sell. Use WordPress with a cooking theme, drip the videos into the site, 3 or 4 per week, put e-book ads in a sidebar and you have an online business in operation. Here’s what makes... [Read more]

Email marketing remains a potent tool for businesses, delivering personalized messages directly to target audiences, fostering engagement and driving conversions with efficiency. Its versatility allows businesses to nurture leads, promote products, and maintain customer relationships, yielding measurable returns on investment. HubSpot has published... [Read more]

This is a reminder for the DMD webinar to be held on May 9, 2024.  To navigate shifting consumer behavior and deliver on demands for relevance, value and brand purpose, marketers need to account for these trends when they speak to consumers. Digital Marketing Depot is hosting a webinar ‘Retail Trends Masterclass’ on Thursday, May 9, 2024,... [Read more]

This is a reminder for the CMI webinar to be held on May 9, 2024.  In 2024, content marketing thrives with immersive experiences and personalized narratives, engaging audiences amidst a sea of digital noise, fostering genuine connections and brand loyalty. AI-driven strategies and interactive formats redefine storytelling, shaping dynamic campaigns... [Read more]

Content Marketing Institute has published a new video ‘Google Pauses Its Post-Cookie Plans — Again’. The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. Google has backed off its schedule for killing third-party cookies after the U.K. Competition and Market Authority... [Read more]