Clickthrough rates (CTR) have long been the barometer of digital advertising success. But while 79% of consumers say they’re seeing an increased number of digital ads, Infillion research shows that less than a third are clicking more.

EMARKETER is hosting a webinar ‘Brand Safety 2024: Navigating a Perfect Storm of Risks’ on Tuesday, May 21, 2024, at 2.00 pm ET.

The EMARKETER team says, “Join us for a live Tech-Talk Webinar, presented by Infillion. Our guests will share exclusive research on current consumer habits around clicks, and the success story of how fitness wearable brand WHOOP supercharged its CTR to 9.1%.

You’ll walk away with:

  •  Ideas for harnessing non-click behavior for brand engagement
  •  Creative tactics to capture attention in a saturated media environment
  •  Strategies to detect and mitigate click fraud.”

What Happens When Consumers Stop Clicking?

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