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MarTech has published ‘Enterprise Customer Experience Management Platforms: A Marketer’s Guide’. MarTech’s publication of “Enterprise Customer Experience Management Platforms: A Marketer’s Guide” examines the market for customer experience management platforms and the considerations involved in implementation. The 52-page... [Read more]

Digital analytics involves the collection, measurement, and interpretation of data from various online channels to understand user behavior, optimize digital strategies, and improve overall performance, enabling businesses to make informed decisions and drive meaningful results in the digital realm. Digital Marketing Depot has published a new white... [Read more]

Using AI in sales enhances efficiency by analyzing customer data to personalize interactions, predict buying behavior, and tailor product recommendations, ultimately boosting conversion rates and driving revenue growth through targeted strategies and insights-driven decision-making. HubSpot... [Read more]

Digital Marketing Depot is hosting a webinar ‘Turn Your Customer Insights into Personalized, High-Impact Email’ on Thursday, June 6, 2024, at 1.00 pm EDT. The DMD team says, “Your email service provider (ESP) helps you reach your customers and offers capabilities to deliver personalized, engaging messages. But it can’t do it alone.... [Read more]

Linktree is a tool used primarily by social media users, influencers, and businesses to optimize their Instagram bio link. Instead of being limited to a single link, Linktree allows users to create a landing page with multiple clickable links, directing followers to various websites, social profiles, or products. This enables users to efficiently promote... [Read more]

Short-form content is a dynamic and effective way to communicate ideas in a concise manner. It thrives on brevity, delivering impactful messages that resonate with audiences in a world where attention spans are fleeting. Whether it’s through social media posts, catchy headlines, or bite-sized articles, short-form content captivates, informs, and... [Read more]

Inclusivity and digital accessibility aren’t just trends, they’re necessary; it’s a necessity. Neglecting digital accessibility alienates potential customers. Instead, brands should harness digital inclusion for meaning engagement that leaves nobody out. Digital Marketing Depot is hosting a webinar ‘Digital Accessibility as Strategy: A Practical... [Read more]

Content promotion is the beacon that guides your creation to its audience, illuminating its value amidst the noise of the internet, ensuring it doesn’t go unnoticed. It transforms mere information into engagement, fostering connections and driving meaningful interactions with your audience. HubSpot contributor Kayla Irhig has published an article... [Read more]

Munch is changing the way we think about getting traffic, and we are sharing the news with our readers. We recommend anyone looking to start or grow their business online look into this to see whether it’s applicable to your business. Especially now that it has been perfected so that anyone can ‘plug in’ this traffic and start generating long-term... [Read more]

A well-defined social media strategy is crucial for businesses to effectively engage their target audience, build brand awareness, and drive meaningful interactions. It serves as a roadmap, guiding content creation, fostering community engagement, and ultimately, achieving marketing objectives in the ever-evolving digital landscape. Content Marketing... [Read more]

Performance marketing focuses on measurable outcomes and ROI-driven strategies, utilizing data analytics and targeted campaigns to maximize conversions and optimize marketing spend. Its agile approach allows for real-time adjustments, ensuring efficient allocation of resources and consistent growth in revenue. Adweek is hosting a webinar ‘Using... [Read more]

Content Marketing Institute has published a new video ‘Martech Misalignment Adds Up to Wasted Budgets’ featuring Robert Rose. The CMI team says, “A new CMO study from Duke University projects that any growth marketers see in their budgets over the next five years will mainly be spent on managing technology. Yet, the report also finds... [Read more]