Video is one of the most essential elements in your marketing mix. It helps you move closer to your audience and persuade them to take an action. IMPACT’s Zach Basner has published an article highlighting the five most common mistakes people make on camera. He says, “In this article, I’d like to break down with you five of the most common mistakes that people make in front of the camera, why those behaviors occur, and how you can easily fix them. 1. Believing you’re no good on camera There is no greater mistake that you could make than to set out to do something that you already... [...]

A video is an irresistible tool when it comes to marketing and promotion. It helps you make your marketing message more persuasive. Merkle’s Jay Miller has published a new blog post titled ‘How Marketers Can Fully Leverage the Power of Video’ to help marketers improve their marketing with the integration of video. He says, “Smart marketers are already ahead of shifting consumer proclivities toward streaming video and now all marketers need to take this development to heart. Video strikes emotional chords and can convey empathy and tone. It’s proven to drive a 9X improvement... [...]

Impact team has published a new guide ‘Ultimate Guide to Video for Sales’ to help you create effective video content for sales improvement. This 10-chapter guide will help you to create video content that your audience wants. Impact team says, “You Want to Get Started with Video for Sales But where do you even start? What tools and technology do you really need — and what don’t you need? How do you integrate video into your sales processes? How do you make sure you’re likable and comfortable on camera? How do you know whether or not your videos are successful? By... [...]