UTM stands for Urchin Tracking Module. These tags refer to a group of “custom” ways to segment the traffic coming to your website, blog, or promo page as a result of your digital marketing activities. MOZ has published a Whiteboard Friday video ‘UTM Tagging for Google My Business’ featuring Claire Carlile. The MOZ team says, “As we wind down 2021, we’re taking a look back at the most popular Whiteboard Friday episodes from the year. First up, from August, small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB... [...]

UTM stands for Urchin Tracking Module. When someone clicks on a UTM tagged URL, details of the source, the medium, and the campaign that that website visit comes from get transferred over into Google Analytics. MOZ has published a new Whiteboard Friday video ‘UTM Tagging for Google My Business’ featuring Claire Carlile. The MOZ team says, “Welcome back to Whiteboard Friday! In today’s episode, guest host and small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB profiles.”. MOZ  [...]