There’s a feeling among many people that spending more gives you a better product. But that’s not always true The squeeze page (also called a lead page) is one thing that distinguishes a professional marketer from someone who just has something to sell. The squeeze page is the page where you collect a visitor’s contact information, so that you can deliver information about a current need or related products over time. You want a squeeze page that invites people to share their information with you, rather than scaring them off. Some marketers fall for the fallacy that expensive... [...]