Strategies to Improve Your SEO Authority

SEO authority refers to the trust and credibility a website holds in the eyes of search engines, influencing its ranking potential. It’s built through high-quality content, backlinks from reputable sites, and adherence to search engine guidelines. Search Engine Journal contributor Brian Gareth has published an article featuring 10 steps to grow your SEO authority and topical expertise. He says, “Let’s answer some questions about topical authority to shape the basic understanding: Can Topical Authority Be Measured? No. There are no tools to measure it (at least not yet). Right now,... [...]