Is Rebranding A Good Idea? [Answered]

Rebranding is a marketing strategy that involves changing an established brand’s identity. The usual goal of rebranding is to influence a customer’s perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer’s needs. In his new video Neil Patel has answered the question – ‘Is Rebranding A Good Idea?’. He says, “Rebranding is a complex process that can yield significant benefits or, if done haphazardly, result in unintended consequences. This text explores the various... [...]