Marketing creates leads, and BDRs and Sales reps don’t follow up on them quickly enough—or at all. Or so that’s what we marketers think. And so communications between Sales and Marketing break down, finger-pointing begins, and company revenue suffers. MarketingProfs is hosting a webinar ‘Lead Scoring Best-Practices That Lead to Better Alignment and More Sales’ on Thursday, September 22, 2022, at 2.00 pm ET. The MarketingProfs team says, “Scoring may actually be the most effective tool you have to better connect and align Sales and Marketing to better drive revenue.... [...]

Marketing creates leads, and BDRs and Sales reps don’t follow up on them quickly enough—or at all. Or so that’s what we marketers think. And so communications between Sales and Marketing break down, finger-pointing begins, and company revenue suffers. MarketingProfs is hosting a webinar ‘Lead Scoring Best-Practices That Lead to Better Alignment and More Sales’ on Thursday, September 22, 2022, at 2.00 pm ET. The MarketingProfs team says, “Scoring may actually be the most effective tool you have to better connect and align Sales and Marketing to better drive revenue.... [...]