MOZ Shares Google Advanced Search Operators for Competitive Content Research

By performing competitive content research using Google’s advanced search operators, you can grow your search traffic. Also, this process can help you to create content that fits with the ranking criteria of the search engine. MOZ contributor Dr. Peter J. Meyers has published an article highlighting Google Advanced Search Operators for competitive content research. He says, “The excitement of finishing a competitive keyword research project often gives way to the panic of fleeing from an avalanche of opportunities. Without an organizing principle, a spreadsheet full of keywords is a bottomless... [...]