Marketers know that for best sales, you don’t offer a single product. Instead, you build a “Sales funnel”. You invite people’s interest by offering a free product of value to your selected target audience in return for their willingness to learn about your other products that you have for sale. You don’t make any money on the original product; you may even lose money. But you are counting on a portion of those who get the free product being interested enough in your niche that they will buy your “upsell” product. The initial funnel is ideally supplemented... [...]