The Essentials of a Documented Content Marketing Strategy [E-book]

Content Marketing Institute has published a new e-book ‘The Essentials of a Documented Content Marketing Strategy’ to help marketers build a strong content marketing strategy. The CMI team says, “What is one of the biggest differences between a content marketer who is effective and one who flails? A documented content marketing strategy. According to our annual content marketing research, those with a documented content marketing strategy are: Far more likely to consider themselves effective at content marketing Far less challenged with every aspect of content marketing Generally... [...]