AppLift’s Alon Chicorel recently wrote an article crediting mobile attribution for advanced fraud protection and analysis, ad revenue attribution, cost and ROI reporting etc. It suggests the brighter side of marketing with mobile attribution.

Marketing Land contributor Shani Rosenfelder has published an article detailing how the mobile attribution is evolving.

Rosenfelder says, “There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester survey revealed that 67 percent of mobile marketers either cannot or do not measure their ROI. However, the reality is exactly the opposite: Mobile is the most measurable advertising ecosystem ever created.

Let’s explore trends that are shaping mobile attribution now, as well as emerging best practices that will push mobile attribution to new levels of sophistication in the not-so-distant future.

ROI understanding evolves (but not without fraud prevention and detection)

To understand ROI, app marketers need to compare revenue coming in with money coming out of their pockets to acquire new users. The ability to do so has evolved significantly in the last couple of years. Measurement doesn’t end by tracking post-install behavior, but rather by connecting incoming revenue from multiple sources to the cost of each and every user that is acquired”.

What’s next (and now) for mobile attribution

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