Denise Wakeman’s latest blog post is titled “10 Ways to Gain Visibility for Your Business Contest or Sweepstakes”. Wakeman says, “So, you’ve planned an awesome contest or sweepstakes to promote your small business that is going to be a BOMB! You’ve got a great idea, awesome prizes, an interactive design, but it’s one week in and you only have 10 entries. Of course, as long as you have two entries you can select a winner, but you know your promotion was destined for something greater. The truth is, if you are a small business or an entrepreneur, you can’t entirely rely on the power... [...]

The latest ‘Aweber’ blog post is titled “The Big Picture: 4 Reasons Your Emails Shouldn’t Be Only an Image”. Rebekah Henson says, “Using images in your emails makes them more visually interesting and can even boost your sales, clicks and engagement while grabbing your readers’ attention. But are you using them correctly in your campaign? Plenty of major retailers send emails that are just a single image with no additional text. But is this really a good“. The Big Picture: 4 Reasons Your Emails Shouldn’t Be Only an Image Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “Photos in Email: Get More Subscriber Action”. Crystal Gouldey says, “Over half of email readers turn on images in the emails they receive. Surprised? Combine this with Email Marketing Reports’ study on how image-heavy emails can outperform the alternatives with the right execution, and you’d be right to think twice about sticking to your plain text, no-frills design strategy. If you’re ready to start incorporating“. Photos in Email: Get More Subscriber Action Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “Market With An Ebook: Why It’ll Work (And How)”. Amanda Gagnon says, “This post was written with assistance from Tim Brennan of Tactics Time. Since content marketing is all about providing helpful content to attract new business, it makes sense that you can get some pretty significant results (read: more subscribers and sales) with a significantly sized piece of content (read: larger than an email). We’ve talked“. Market With An Ebook: Why It’ll Work (And How) Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “How to Email During a Disaster — Without Alienating Your Customers”. Amanda Gagnon says, “The last few days, Hurricane Sandy swept the East Coast of the United States. She took down trees. She took down power lines. She even took down a few businesses’ email campaigns, at least a notch or two. Those businesses leveraged the superstorm in their emails in ways their readers didn’t approve of. By contrast, other businesses’ emails on Sandy-related subjects were appreciated“. How to Email During a Disaster — Without Alienating Your Customers Aweber... [...]

The latest ‘Aweber’ blog post is titled “How To Write An Ebook To Market With”. Amanda Gagnon says, “Click around on the Net, and you’ll see businesses giving away ebooks left, right and center. You might see a hair salon with an ebook on matching your makeup to your hair color. Or a yoga studio with an ebook on ergonomic postures for the workplace. It’s not that these businesses are passionate about sharing their messages with the world. Rather, the ebooks are a marketing utensil“. How To Write An Ebook To Market With Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “Support Offices Closed for Hurricane Sandy 10/29/2012”. Sean Cohen says, “As you may know, Hurricane Sandy is poised to hit the East Coast today (Monday 10/29/12) with heavy rains and high winds. While we can probably get to work today, it’s likely that Sandy will create conditions that make traveling home in the evening unsafe. So for the safety of our team members, we’re closing“. Support Offices Closed for Hurricane Sandy 10/29/2012 Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “What Our Pets Teach Us About Marketing Relationships”. Crystal Gouldey says, “Animals, especially pets, have a big job. They’re often used in marketing to attract attention, they provide tips on how to do email marketing and they’re our companions. These pets of ours can also teach us about relationships, and more specifically, the relationships we develop with our audience. Some of our AWeber pets volunteered to“. What Our Pets Teach Us About Marketing Relationships Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “How to Upsell (Without Your Customers Even Realizing It!)”. Crystal Gouldey says, “I tried a new restaurant a few weeks ago. When the waiter stopped by my table, I ordered a hard cider to go with my meal. The next time he checked in on me, he struck up a conversation about the cider I was drinking and mentioned a beer they had on tap that night“. How to Upsell (Without Your Customers Even Realizing It!) Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “Even Better Template Customization Now Available”. Crystal Gouldey says, “If you’re a designer, or you have a designer that works on your website and emails, the new message editor makes it incredibly easy to design the slick emails you desire for your email marketing campaign. Most discussion here has focused on the drag-and-drop aspect of the editor because it makes it easy for the“. Even Better Template Customization Now Available Aweber Blog  [...]