Meredith Wood says, “According to a 2012 survey by Search Engine Land, 85 percent of customers said that they had used the Internet to find a local business. Of those surveyed, 75 percent stated that they trusted online reviews as much as personal recommendations.

In our web-centric culture, it’s clear that the website and online presence of a business are now a critical component of its marketing strategy. But in the absence of a large budget, is it possible for an entrepreneur to grow his (or her) business on the cheap? How could they leverage existing technology and free (or low-cost) software to expand brand awareness and draw in customers? Read on to find out more about several useful marketing tools from Google.

Analytics

Powerful and constantly evolving, Google Analytics is widely regarded as the most popular and effective tool for measuring digital data and marketing ROI. With Analytics, entrepreneurs can understand diverse metrics such as the number of visitors, the location of visitors, which pages are the most popular and much more”.

Small Business Guide to Google’s Marketing Tools

Business.com


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