Monica Montesa says, “If a higher ranking in Google search is what your heart desires, there’s another trick to appeasing the Google gods: Securing your website using HTTPS. While you should continue including SEO-friendly keywords, tags and other ranking signals on your website and within your branded content, having a secure site that protects the data of your customers is a huge plus. Not only does this make you look good in the eyes of Google, it makes you appear more trustworthy to prospects and customers on your site as well. Also, it’ll help you stand out from the competition —... [...]

Graham Charlton says, “How can businesses find out that they have been penalised by Google?  I’ve been asking a number of search experts for the tell-tale signs to look out for… Types of Google penalties First up, I think it’s important to distinguish between manual penalties, for which sites will recieve notification via Webmaster Tools, and those caused by algorithm changes. The larger changes like Panda and Penguin are designed to cut down on nefarious practices like automated link building or on sites with thin content, as in the latest updates. However, Google also takes... [...]

The latest MOZ blog post is titled “6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing – Whiteboard Friday”. Rand Fishkin says, “Content is certainly important, but we have to remember all the other tools we have for improving our rankings. In today’s Whiteboard Friday, Rand covers six great methods that don’t even involve content marketing“. 6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing – Whiteboard Friday MOZ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “How to Get Your Website to Rank High on Google”. Lori Dilow says, “You know the reasons you need a website – and now that it is feasible to build one with a relatively low price tag attached, both young companies and well-known businesses have a growing amount of competition when selling their products and services on the Web. This saturation of the marketing makes it more complicated for companies to be found online without forking over cash to Google for the privilege – 90 percent of visitors won’t see the third... [...]