According to Wikipedia, post-truth is the repeated assertion of talking points to which factual rebuttals are ignored. In this era, marketers need new strength to deal with their customers. Entrepreneur writer Tomar Shiren has shared four tips to redefine sales and marketing in this new era. He has focused on the elements such as defining standards for truth, making truth a part of culture, measuring and reinforcing etc. Shiren says, “In the Post-Truth Era, you might be wondering, Will I need to be even more liberal in my treatment of “the truth” just to keep up with my competitors?... [...]