In multi-channel marketing businesses interact with the customers using variety of channels including websites, retail stores, mail order catalogs, direct mail, email, mobile, etc.This form of marketing helps brands to stay in touch with their target mass through indirect and direct communication channels.ReadWrite contributor Richard Parker has shared six ways you can use multi-channel marketing.Parker says, “Multi-channel marketing is vital to any business for many reasons. If you’re only using a single channel, you’re limiting the potential of how many people (customers and clients)... [...]