In multi-channel marketing businesses interact with the customers using variety of channels including websites, retail stores, mail order catalogs, direct mail, email, mobile, etc.

This form of marketing helps brands to stay in touch with their target mass through indirect and direct communication channels.

ReadWrite contributor Richard Parker has shared six ways you can use multi-channel marketing.

Parker says, “Multi-channel marketing is vital to any business for many reasons. If you’re only using a single channel, you’re limiting the potential of how many people (customers and clients) you’re reaching. If you have found success in marketing via Facebook, then you should obviously continue to use this channel. However, incorporating different types of social media platforms into your marketing strategy will only help to expand your visibility. Try Pinterest, Instagram, or Twitter. Watch your analytics and see which channel may work just as well for you. Yes, it takes more effort and time, but the amount of new sales that could arise as a result will be worth it.

It’s imperative for you as a business owner to place your brand in as many places as possible for this very reason.

So which channels are available to you?


Because 80 percent of all internet users own a smartphone. Optimizing your marketing strategy to include mobile marketing is not a choice in 2018, but a necessity. If you already have a website, then it should already be optimized for mobile phones. If not, then Google is likely not favoring your company. This mean not placing you as high on search engine results pages as you may deserve (due to all of the algorithm changes centered around mobile-first user behavior). First, make sure your website is mobile-friendly, responsive, and readable on all types of cell phones, size phone screens, browsers, and software systems”.

How to Expand Your Business Through Multi-Channel Marketing

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