Cornerstone content refers to a high-value piece of content that aims to increase traffic and brand awareness by showing what your business can offer. MOZ contributor Sam O’Brien has shared seven useful tips to help you create cornerstone content that Google and your audience love. He says, “We’ll show you how to create informative, engaging content and promote it to your target audience. Do your research Getting to know your customers and understanding their buyer persona is a crucial aspect of marketing. If you know who you’re aiming at, you’ll have a better... [...]