Cornerstone content refers to a high-value piece of content that aims to increase traffic and brand awareness by showing what your business can offer.

MOZ contributor Sam O’Brien has shared seven useful tips to help you create cornerstone content that Google and your audience love.

He says, “We’ll show you how to create informative, engaging content and promote it to your target audience.

Do your research

Getting to know your customers and understanding their buyer persona is a crucial aspect of marketing. If you know who you’re aiming at, you’ll have a better idea of what to write about.

You need to ensure that your cornerstone piece is relevant, and the best way to do that is to communicate with your audience. Talk to existing customers, carry out surveys, and then analyze the data.

You’ll also need to find out what people are searching for onlineIdeally, you’re looking for a subject that’s commonly searched for but doesn’t yield many results. When you’re aiming to move up the SERP rankings, the content you provide must be better than what’s already out there.”

How to Create Cornerstone Content That Google and Your Audience Will Love

MOZ

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