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AI offers small businesses sophisticated marketing solutions, automating tasks like customer segmentation, personalized content creation, and predictive analytics, optimizing marketing efforts for better ROI and customer engagement. Leveraging AI enables small businesses to compete effectively in the digital landscape, enhancing efficiency... [Read more]

  LocalSitesGo Ultimate is perfect for marketing agencies and consultants who help local businesses get their business online. It not only helps you build a brand-new website with just a few clicks but the built-in AI helps you create the content as well. In this release, you get 100 brand new professionally designed, niche specific site layouts.... [Read more]

Content marketing is vital for businesses to establish authority, engage audiences, and drive conversions by delivering valuable, relevant content. It builds trust, fosters brand loyalty, and helps businesses connect with their target audience in meaningful ways, ultimately driving long-term success and growth. Search Engine Journal contributor Jeff... [Read more]

Google Keyword Planner is a powerful tool for conducting keyword research, providing insights into search volume, competition, and potential bid estimates for advertising campaigns. It aids marketers and businesses in identifying relevant keywords to optimize their content and advertising strategies effectively. Search Engine Journal contributor Tessa... [Read more]

Digital Marketing Institute has published its new podcast episode ‘Kerry’s top tips for AI for copywriters’ featuring Kerry Harriso. The DMI team says, “Kerry Harrison, veteran copywriter and AI educator, gives us her top 3 tips for dealing with the proliferation of AI into our copywriting and marketing lives”. Digital... [Read more]

Search Engine Journal has made available its webinar ‘2024 Google SERP Features: New Strategies To Gain Visibility’ on-demand. The SEJ team says, “You’ll learn: An overview of SERP features: what they are, why they’re important, and what’s new. How the top 5 SERP features stack up with fresh data on prevalence and share of voice. How... [Read more]

This is a reminder for the DMD webinar to be held on April 4, 2024.  Digital Marketing Depot is hosting a webinar ‘Turn Data into Meaningful Customer Moments’ on Thursday, April 4, 2024, at 1.00 pm EDT. The DMD team says, “Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing... [Read more]

Content workflow involves the systematic process of creating, editing, reviewing, and publishing content to ensure its quality and relevance. It typically includes stages like ideation, creation, editing, approval, and distribution, facilitating efficient content production and management. HubSpot contributor Erica Santiago has published a comprehensive... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Creating Compelling Experiences With Data + AI for B2B Consumers’ featuring Neha Shah & Ruth Bolster. George B. Thomas says, “This sponsored episode of the Marketing Smarts podcast, featuring Neha Shah and Ruth Bolster from Salesforce Marketing Cloud, delves... [Read more]

Personalized marketing tailors messages and offers to individual preferences, enhancing customer engagement and loyalty. By leveraging data insights, it creates targeted experiences that resonate with consumers on a personal level, driving conversion and satisfaction. MarketingProfs is hosting a webinar ‘Personalization Perfected: Conversational... [Read more]

Digital Marketing Institute has published its new podcast episode ‘The Human Touch in AI Copywriting’ featuring ⁠Emma Prunty. The DMI team says, “In this episode, DMI podcast producer and today’s host, ⁠Emma Prunty⁠, is joined by marketing strategist ⁠Julie Atherton⁠, and veteran copywriter and AI educator ⁠Kerry... [Read more]

  Maybe you’ve never heard of a Blue Ocean Market, like the one MegaSuite addresses. Harvard business professors came up with the concept 20 years ago and published their research in the Harvard Business review and later in book. A blue ocean strategy is finding a unique and profitable market space that is untapped and has little competition. That’s... [Read more]