Latest News

Ahrefs contributors Si Quan Ong and Xibeijia Guan have published an article answering the question, ‘Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?’. They say, “If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews? We decided to find out. Methodology We pulled one... [Read more]

This is a reminder for the Adweek webinar on July 29, 2025. Building scalable marketing ensures that your strategies can grow with your business, maximizing reach without proportionally increasing costs. It enables consistent brand messaging, efficient resource use, and long-term sustainability. Ask ChatGPT In a marketing landscape shaped by economic... [Read more]

Using Google Analytics, marketers can track AI-driven traffic sources, including chatbots and voice search, to understand user behavior and engagement. It also helps identify high-converting AI-assisted leads, enabling better campaign optimization and ROI measurement. Orbit Media Studios has published a new video, ‘Track AI Traffic and Leads Using... [Read more]

Grok, powered by xAI, offers marketers real-time insights and trend analysis directly within X (formerly Twitter), helping brands stay ahead of conversations. It enables smarter, faster decision-making by integrating AI-driven context into social media strategies. HubSpot has published... [Read more]

EMARKETER has published a new report ‘How Marketers Can Scale Multichannel Video Without Compromising Creative Quality’. The EMARKETER team says, “New survey finds brands are uniting social, CTV strategies to deliver cohesive, targeted video content across platforms. 44.5% of marketers now allocate close to a third of their digital... [Read more]

In 2025, holiday marketing demands early‑bird strategies and mobile‑first activation as consumers increasingly plan and shop months in advance—campaigns that begin in late summer or early fall can capture up to 40–45% of shoppers before November EMARKETER is hosting a webinar, ‘Fewer Dollars, Higher Stakes: Where to Focus Your Holiday... [Read more]

An editorial calendar helps streamline content creation by organizing topics, deadlines, and publishing schedules in advance. It ensures consistency, improves team collaboration, and aligns content with marketing goals. HubSpot has published a guide to building an editorial calendar. Hannah Harris says, “Whether you’re managing a blog,... [Read more]

JVZ Toolbox is for you if you’ve ever felt overwhelmed by the endless maze of online marketing tools, confusing software setups, and the constant pressure to “figure it all out.” You’re not alone. We’ve all been there. New marketers and entrepreneurs waste months—sometimes years—trying to piece together a system that actually works. But... [Read more]

Neil Patel has published a new video, ‘What Top 1% Marketers Know About Google Ads’. The video covers the following: -The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting) -Why most websites kill conversions — and the 8-second test that predicts profitability The 9 hidden levers used by top advertisers... [Read more]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘ AI features in Search & your site, Search Console, SEO community insights’. The GSC team says, “Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off... [Read more]

Empowering marketing with AI unlocks smarter customer insights, personalized content, and automated campaigns that boost efficiency and engagement. It transforms data into action, helping marketers make faster, data-driven decisions for better results. HubSpot has published the latest... [Read more]

Digital marketing empowers small businesses to reach wider audiences with limited budgets through targeted strategies like social media, SEO, and email campaigns. It levels the playing field, allowing them to compete with larger brands and build meaningful customer relationships online. HubSpot has published a new guide, ‘Digital... [Read more]