Seven Strategies to Improve Content Efficiency
Content efficiency hinges on relevance and impact; concise yet potent, it resonates with its audience’s intellect and emotion.
Content Marketing Institute contributor Alex Novkov has published an article featuring seven agile practices to maximize content efficiency.
He says, “Interest in Agile marketing is one thing, but a full-scale transformation can overwhelm. To help, consider these most popular Agile practices. You can apply them quickly together or separately and boost your marketing efficiency to maximize its awesomeness.
1. Plan in iterations
The planning process is often far from efficient, especially in larger organizations. Mapping content marketing execution in excruciating detail for the coming year is an old-school and still widely adopted approach. It’s one of the main culprits of inefficiency.
In theory, a year-long plan gives direction to your content marketing strategy, but in practicality, it breaks down under changing circumstances. When unplanned barriers appear, most (if not all) elements of the original plan must be changed to account for the new reality.”
Comments are closed.
