Social media guidelines serve as the cornerstone for navigating the dynamic landscape of digital interaction. They provide a framework for users to understand best practices, etiquette, and boundaries in online communication. By outlining expectations and offering practical advice, these guidelines empower individuals and organizations to engage responsibly, foster positive relationships, and mitigate potential risks in the virtual realm.

HubSpot contributor Erika Heald has published an article on writing effective social media guidelines to protect your brand.

She says, “The length of your company’s social media guidelines is less important than their accessibility and quality. Ensure any employee can understand the guidelines. Create one-pagers or cheat sheets for specific activities, like training or unique campaigns.

At a minimum, all employee social media guidelines should include the following elements:

  • Brand’s purpose on social media — Document the brand’s purpose for each social platform. Whether for recruitment, content amplification, customer advocacy, etc., the guidelines should explain why the company exists on each channel and how employees can support that purpose.
  • Company style guide — List any trademark needs and spelling of company products and services so that employees correctly present the brand. You should also define your brand personality and any language considerations.”

How To Write Effective Social Media Guidelines That Protect Your Brand

HubSpot

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