This is a reminder for the Adweek webinar to be held on April 16, 2024. 

Customers visiting a physical location are more likely to make a purchase than those browsing online. But without campaigns specifically designed to increase foot traffic to brick-and-mortar locations, you could be overspending on media that isn’t increasing visits, conversions or generating the ROAS required of marketers today.

Adweek is hosting a webinar ‘Are Your Digital Ad Dollars Driving Foot Traffic?’ on Tuesday, April 16, 2024, at 1.00 pm EDT.

The Adweek team says, “Uncover the media strategies successful marketers use to drive foot traffic using real-world consumer behavior from Dave’s Hot Chicken, Source, Bandolier Media, DNA Creates and GroundTruth. You’ll find out:

  • Comprehensive media strategies proven to drive sales, increase foot traffic and ROAS
  • How successful companies measure performance, and what metrics matter most to them for audience and revenue growth
  • Ways to connect with the members of your audience who are most likely to take action”.

Are Your Digital Ad Dollars Driving Foot Traffic?


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