Everything You Should Know About Google Sandbox
Google Sandbox is a term used by some SEOs to describe a situation where new websites are not ranked well in Google search results. The idea is that Google may put newly created websites in a “sandbox” for a certain amount of time.
HubSpot contributor Scott Weiss has published an article explaining Google Sandbox.
He says, “The typical sandbox period could be as little as a few weeks, but most experts believe it lasts 6 to 9 months.
Your time in the sandbox is variable, depending on circumstances. Rand Fiskin (SEO mastermind and founder of SEOmoz) explains it like this:
“Google‘s sandbox is neither mythical nor cartoonish. It has spelled traffic doom for thousands of sites. Although the causes of this frustrating filter (and the solution) are still unknown, webmasters should be paying attention to potential signs of danger. If pages on your site can’t rank for obviously navigational queries (particularly those that include your brand name), you might want to look for solutions to Google penalties.”
Why don’t new websites rank right away?
Before you worry about how to make your time in the sandbox shorter, be sure to check out the following reasons to see if your content efforts are actually making your time longer.”
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