Email Marketing Audit — The Complete Guide [Guide]
An email marketing audit is a thorough evaluation of an email marketing strategy. It assesses the performance of email campaigns to identify what is working and what isn’t.
HubSpot has published ‘‘ to help marketers with email audit process.
says, “Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I’ve teamed up with six email marketing experts to help you create an audit of your own.
The Benefits of Email Marketing Audits
I interviewed six email marketing experts to find out how an audit has helped them and their lists. Here’s what they had to say about why email marketing audits matter.
Better Open Rates, Click-Through Rates, and Sales
“I was tasked to improve the open rates (OPR) and click-thru rates (CTR) of the emails my client was sending to their target audience,” says Gabriel Gan, head of editorial for In Real Life Malaysia.
The email list Fan worked with had around 250,000 active users.”
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