The Ultimate Multichannel E-commerce Marketing Guide [Guide]
Search Engine Journal has published ‘The Ultimate Multichannel Ecommerce Marketing Guide: How To Drive Discoverability, Performance & Sales’.
Kristine Lowery says, “In this comprehensive guide, we’ll walk you through some of the strategies, tactics, and tools you need to master multichannel marketing for your e-commerce brand.
Let’s explore four key ways you can improve product discoverability, run smarter ad campaigns, and amplify your online presence:
- Feed Management.
- Marketplace Integration.
- PPC Optimization.
- Insights & Analytics.
1. Optimize & Organize All Your Product Data
The key to making sure all of your products are visible is to make sure your feed is optimized.
Your goal here is to make sure your products stand out enough to captivate the right audience and get them to convert.”
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