Search Engine Land has published ‘An SEO guide to nofollow, UGC and sponsored links’.

Ludwig Makhyan says, “Internal and external links are essential topics every SEO must learn.

Links send users to external sites or can be used internally to keep people on your site and help search engines find more of your pages.

Over time, you’ll find links that you want to “explain” to search engines, such as:

  • Sponsored links.
  • User-generated content (UGC) links.
  • Nofollow links.

Using these attributes properly gives you greater control over how search engines identify and categorize certain links. Learn how to master all three of these values to “qualify” the links on your site.”

An SEO guide to nofollow, UGC and sponsored links

Search Engine Land

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