MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power and Importance of a B2B Referral Generation Program’ featuring John Jantsch.

George B. Thomas says, “Author and marketing guru John Jantsch, our latest podcast guest, is flabbergasted that more companies don’t instead use referrals as an active revenue channel.

“A lot of times people go, ‘I don’t know, people just come to us occasionally,'” he says on Marketing Smarts Episode 539. “But what are the goals for this? Just like any channel, what does success look like, are we measuring it?

“If we take referral generation, what we’re really saying is what is the intentional act of viewing that as a significant channel, just like you might paid ads or your email marketing,” says John. “Really looking at that as just what it is, a channel that you need to pay attention to, nurture, and create demand for.”

That’s quite a different outlook from the common tell-your-friends-for-cool-swag approach.”

The Power and Importance of a B2B Referral Generation Program

 

MarketingProfs

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