A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition.

Copyblogger contributor Sonia Simone has published an article featuring three models to choose the right niche for your online business.

She says, “If you want your marketing to work, you have to first get specific when choosing a niche for your online business.

You have to understand who your message is for, then speak to that person.

And you have to craft your copywriting offers to serve that person. Present options that appeal to her, that are in line with what she’s willing to spend, and that will benefit her in ways she cares about.

One of the first things people do when thinking about building a business online is rush to identify their “niche.” And that isn’t wrong … but it’s more complicated than it might seem at first.

The word niche doesn’t just mean a focused topic. In biology, niche refers to how each type of organism interacts with all of the other organisms in its ecosystem.”

Choosing a Niche for Your Online Business: 3 Creative Models

Copyblogger

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