Growth Marketing: Attribution is a myth, but you need it [Podcast]
MarketingSherpa has published the latest episode of the How I Made in Marketing podcast ‘Growth Marketing: Attribution is a myth, but you need it’.
Daniel Burstein says, “Our latest guest told the story of how she learned to find the ‘why’ – why a potential customer should act on her conversion objective.
One of the things I really liked about her story – she didn’t only focus on the final ‘why’ the customer should buy the product or work with the company. Much like the sequences of eight Micro-Yes(es) taught in our free marketing course Become a Marketer-Philosopher: Create and optimize high-converting webpages, she considered the ‘why’ for key steps of the customer journey.
That’s just one of the lessons you can learn from Tate Gibson, Head of Growth, Peak, on this episode of the How I Made It In Marketing podcast.”
Growth Marketing: Attribution is a myth, but you need it
Use your marketing budget and AI to make your customers’ lives more fun [Podcast]
MarketingSherpa has published the latest episode of the How I Made It in Marketing podcast ‘Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting’ featuring Stacie Grissom. Daniel Burstein says, “Get ideas for public relations, social media, contests, hiring creative talent, and more by listening to episode […]
Acquisition Strategy: How to Grow Your Sales the Easy Way [Podcast]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Acquisition Strategy: How to Grow Your Sales the Easy Way’ featuring Ravi Abuvala. The SME team says, “Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you? Discover a marketing […]
Reminder- Optimize Your Ad Spend With In-Flight Measurement, March 30 [Webinar]
This is a reminder for the Adweek webinar to be held on March 30, 2023. Adweek is hosting a webinar ‘Optimize Your Ad Spend With In-Flight Measurement: A Practical Approach to Maximize Impact’ on Thursday, March 30, 2023, at 1.00 pm EDT. The Adweek team says, “Unpack the value of using integrated in-flight ad measurement, […]
Reminder- The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic, March 30 [Webinar]
This is a reminder for the Digital Marketing Depot webinar to be held on March 30, 2023. Digital Marketing Depot is hosting a webinar ‘The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic’ on Thursday, March 30, 2023, at 1.00 pm EDT. The DMD team says, “With so much uncertainty, one thing has […]
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