Rank Ranger has published a new episode of the In Search SEO podcast ‘5 Tips for Optimizing Your Google Business Profile’ featuring Greg Gifford.

The Rank Ranger team says, “Is your Google business profile fully optimized?

Today’s guest will help make sure that you’re taking advantage of all the key optimization opportunities that Google Business Profile offers. He’s a man who graduated from Southern Methodist University in Dallas, Texas, with a BA in Cinema and Communications and can provide an obscure movie quote for just about any situation. He is one of the most in-demand speakers at digital marketing and automated conferences all over the world and is currently the Vice President of Search Marketing at Search Lab, a boutique marketing agency specializing in local SEO and PPC. A warm welcome to the In Search SEO podcast, Greg Gifford.

In this episode, Greg reveals five tips to optimize your Google Business Profile, including:

  • Optimize your business name
  • Add UTMs to your URLs
  • Optimize your categories
  • Questions and answers
  • Google posts.”

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