MarketingProfs’ Three Predictions for B2B Marketing in 2023
Business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It holds several key distinctions from B2C marketing, which is oriented toward consumers.
MarketingProfs contributor Vin Turk has published an article featuring three predictions for B2B marketing in 2023.
He says, “Here are my predictions for what that will look like.
1. Organizations that rely on data-driven approaches will attain long-term success
Despite having access to a large amount of data, most marketers are not effectively applying that data to their campaigns and initiatives. That will end this year.
Up to 90% of the buyer’s journey is complete before a prospect even reaches out to a salesperson, LinkedIn research found, so successful marketers know how to engage with their prospects throughout the entire funnel. But without data that informs content strategy, marketers must guess at the most relevant content and messaging to engage their target audience.
By using data to match content to buyers’ mindsets within their customer journey, marketers can balance the brand-building necessary for long-term revenue growth.”
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