Content intelligence is a technique that uses software and artificial intelligence to measure the impact of content and generate content strategy insights.

HubSpot contributor Flori Needle has published an article explaining content intelligence.

She says, “Many marketers use content marketing to communicate with their audiences and draw them in. Content marketing like blogs, webinars, social media, and online courses offer businesses a chance to connect. Each piece of content is an opportunity to attract, engage, and delight customers.

Content intelligence graphic: HubSpot flywheel about the value of content marketing

Content intelligence helps them accomplish this effectively. Other benefits include:

  • Generating a deep understanding of your target audience and the type of content they enjoy based on competitor data and analysis.
  • Reducing the guesswork of content creation because the AI analyzes content for style, tone of voice, and other important metrics.”

What Is Content Intelligence?

HubSpot

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