Guide to Optimize TikTok Ads
TikTok is growing rapidly with 1 billion monthly active users as of September 2021 making it a good place for engagement and reaching out to a large audience.
Search Engine Journal contributor David Morneau has published ‘How to Optimize TikTok Ads Like a Pro: The 5-Step Guide’.
He says, “This article will focus on optimizing TikTok ads (like a pro) after your campaign has rolled out.
1. Analyze Your Data.
You can’t optimize something if you don’t know how that something performs in real-life conditions.
That’s why you should install TikTok Ads Manager during the first stages of creating your campaign. This tool will help you set the best audiences and strategies according to your goals, offering the right key performance indicators (KPIs) in return.
That data will help you sleuth out a range of issues that stand in the way of efficiency (sometimes, it can be as banal as getting the color tones slightly wrong).”
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