Guide to using LinkedIn matched audiences
Matched Audiences focuses on building individual target groups based on various metrics. The data can additionally be shared across your company’s ads accounts while the monitoring features allow you to easily view the current status of each audience.
Search Engine Land contributor Tim Jensen has published a new article on how to get started with LinkedIn matched audiences.
Jensen says, “This article provides an overview of how you can get started with matched audiences along with tactics for using them in your campaigns.
Types of matched audiences
LinkedIn allows for a variety of first-party and third-party methods to build audiences. Here are the available categories at the time of writing this article:
- Contact lists: Targeting individual people.
- Company lists: Targeting anyone who works for a particular organization.
- Pixel-based retargeting: Reaching anyone who visited select pages on your website.
- Engagement-based retargeting: Based on in-platform activity.”
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