Click-through rate, in general, is a ratio of clicks to impressions. So in Google Ads, an impression occurs when your ad appears on the SERP, and a click occurs when the person viewing your ad clicks on it.

WordStream has published an article featuring 12 ways to improve your click-through rate in Google Ads.

The WordStream team says, “There are a few approaches. The first is with your targeting.

1. Target the right keywords

For starters, make sure you’re targeting the right keywords. Here are three types of keyword to focus on for higher click-through rates:

  • Commercial intent keywords: Commercial intent keywords are those people type in when they have intent to purchase (like “best CRM” or “stainless steel dishwasher”). Avoid informational keywords like “what is a CRM” since this will result in lower CTR and/or wasted spend.
  • Branded keywords: These are another great opportunity, and not just your own brand. Target partner brands, competitor brands, or other brands your target market may searching when they’re in buying mode.
  • Local keywords: Local keywords (like “san diego personal trainer”) tend to get high CTRs since local searchers often have a high commercial intent.”

12 Ways to Improve Your Click-Through Rate in Google Ads

WordStream

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