Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

Search Engine Watch contributor Eric Ritter has published an article on enhancing e-commerce branding strategy with Google Trends.

He says, “If you exploit its capacity, Google Trends can be a game changer for your SEO strategy. Consider the following steps to exploit this tool to develop your digital marketing strategy:

1. Monitor trends

Google Trends is a free tool that scours the internet, collects data on search behavior, and helps you capitalize on popular trends when developing a marketing strategy. It collects information from platforms such as YouTube, Google Images, Google News, Twitter, and Google Shopping on which web users engage.

The analytics from Google Trends looks at the total search volume over a specific period. In addition, it identifies how often users looked up a search query time on the Google search engine.”

How to enhance your e-commerce branding strategy with Google Trends

Search Engine Watch

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