E-commerce Website SEO Tips
Search Engine Journal contributor Matt G. Southern has published an article featuring Google’s 6 SEO tips for e-commerce websites.
He says, “Google’s SEO recommendations for ecommerce sites revolve around getting the most out of both tools.
1. Ensure Products Are Indexed
Googlebot can miss pages when crawling a site if they’re not linked to other pages. On ecommerce sites, for example, some product pages are only reachable from on-site search results.
You can ensure Google crawls all your product pages by utilizing tools such as an XML sitemap and Google Merchant Center.
Creating a Merchant Center product feed will help Google discover all the products on your website. The product page URLs are shared with the Googlebot crawler to use as starting points for crawls of additional pages potentially.”
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