Tips to Perform Competitor Backlink Analysis
Researching your competitors’ backlinks makes it far easier to see which backlinks are the most relevant, have the highest organic traffic, and carry the most authority.
Koozai contributor James Johnson has published an article on how to do a competitor backlink analysis.
He says, “A competitor backlink analysis is how it sounds really, we’ll be making use of third-party tools to identify the backlink profiles of your highest performing organic competitors.
So without further ado, let’s get stuck in…
Step 1: Open Your Backlink Analysis Tool Of Choice
When it comes to competitor analysis, there are several options available to choose from. Here at Koozai, we use a few tools to get the most balanced reflection of the data, as each tool can vary in its output.
Personally, I like to use Ahrefs for backlink analysis. It’s supposedly got the second most active crawler bot (after Google bot), which is pretty impressive. This means that it often discovers backlinks faster than that of SEMrush or other third-party tools. After all, you want the most up-to-date, fresh backlink opportunities showing as these websites are likely to be more responsive if they’ve just linked to your competitor.”
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