Data is at the core of your content. It helps you create authentic content. According to Micro Strategy, 94% of businesses feel that data is essential to their growth.

Search Engine Journal contributor Lemuel Park has published an article featuring five types of data insights to grow your content marketing.

He says, “Data analysis as it relates to content marketing presents a multifaceted picture.

Many factors come into play, including government regulations, growing concerns around privacy, and the upcoming depreciation of third-party cookies (to name just a few examples).

Nonetheless, both the prevalence of data and its use in content marketing are expected to grow exponentially in the coming years and decades.

  • The CAGR (compound annual growth rate) for spending on analytics solutions will increase by 12.8% between 2021 and 2025.
  • 66% of marketers anticipate an overall increase in content marketing spend in 2022.
  • 81% of marketers say their business sees content as a “core strategy.”
  • 85% of customers want brands to use only first-party data.”

Content Marketing Metrics & Analytics: 5 Types Of Data Insights

Search Engine Journal

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