What Does Measuring Your Marketing Actually Mean? [Answered]
Marketing measurement is either the act of measuring the data that results from measuring something. A marketing measurement may provide limited value until it is combined with other measurements to form a marketing metric.
MarketingProfs has published an in-depth article on marketing measurement.
The MarketingProfs team says, “If you ask various people within agencies and brands, you get varying answers. When I am out on the speaking circuit, I often open with that question, and the range of responses I get is fascinating.
The answers include…
- Leads
- Brand awareness
- Revenue
- Orders
- New customers
Although the range of answers is wide, most align with business value metrics. However, when I look across the marketing landscape and talk to clients and prospects daily, the reporting and analytics we use to demonstrate marketing effectiveness do not convey that level of value.”
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