MarketingExperiments founder Flint McGlaughlin has published a new video ‘8 psychological elements that impact marketing conversion rates’.

In this video, he covers the following:

  • Website Wireframes: 8 psychological elements that impact marketing conversion rates
  • Mobile webpage experiment for major university
  • We don’t design a webpage; we design a cognitive progression
  • The planning phase of the blueprint
  • People don’t buy from websites, people buy from people
  • If they don’t understand, they can’t believe
  • Nothing happens until they’re willing to trade their value for yours
  • Don’t be afraid of long copy; be afraid of insufficient clarity.

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