How To Build An Efficient Marketing Team
A strong marketing team can help you take your business to the next level. Effective communication and collaboration among your team are the key elements in better marketing performance.
Entrepreneur magazine contributor Nicole Ramirez has published an article highlighting six roles to build an efficient marketing team.
She says, “When building a marketing team, you need to have the proper structure in place to be successful. There are a few essential roles you need to have a strong foundation in your marketing department. Here are the six roles that you need to build a strong team.
Strategy lead
This role is your overall team coach. You need someone who can guide the department in one direction and set goals and KPIs. They are responsible for planning and executing strategies that drive brand consistency and increase revenue. They manage the budgets, calculate ROI, communicate with other departments in the company and delegate tasks. They are an experienced strategic marketer who has ideally worked in multiple aspects of marketing and understands the overall ecosystem of the team.”
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