Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

PPC Hero contributor Luke Carlino has published an article highlighting 7 PPC trends you should follow in 2022.

He says, “The Pay-Per-Click (PPC) realm is one that can significantly boost your business results, especially if you stay in touch with the latest PPC trends and improvements. Any business that wishes to build a successful online platform needs to invest time and energy into keeping on top of PPC trends, from corporate advertisers to individual start-ups.

Here we have listed Seven PPC Trends To Follow In 2022 to help your business succeed!

1. Ever-evolving Artificial Intelligence

As time passes, Artificial Intelligence (AI) continues to evolve and is quickly becoming a prominent player for an effective PPC campaign. AI offers countless advantages to PPC marketing, from optimizing unsuccessful keywords to analyzing advertising performance.

Artificial Intelligence is not a new trend as such, but considering its ever-evolving life, the AI of today will be vastly different from the AI of 2022. Keeping in the know of the Artificial Intelligence developments and ensuring you use them to benefit your PPC is vital.”

7 PPC Trends To Follow In 2022

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