Is Anchor Text A Google Ranking Factor?
The anchor text is visible, clickable text in an HTML hyperlink. Anchor text is useful for providing context to users.
Search Engine Journal contributor Matt Southern has published an article highlighting the importance of anchor text as a Google ranking factor.
He says, “Here are the claims about anchor text as a ranking factor, followed by the evidence which either supports or debunks those claims.
The Claim: Anchor Text as a Ranking Factor
Anchor text is believed to be a ranking factor in the sense that it helps search engines associate URLs with particular keywords or key phrases.
The importance of anchor text isn’t limited to what search engines can do with it; it’s also essential to providing a good user experience through enhancing website accessibility.”
Anchor Text as a Google Ranking Factor: Everything You Need to Know
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